Phoebe saatchi

Saatchi family
Kay saatchi
M&c saatchi

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The Brothers: Rise and Rise of Saatchi & Saatchi - Hardcover

Synopsis

A biography of the advertising firm Saatchi & Saatchi. The Saatchi brothers, Charles and Maurice, have created this firm from scratch and it has become the largest advertising conglomerate in the world. Of the five major advertising companies, two are now owned by the Saatchis. They have played a major part in helping Mrs Thatcher win a record three elections in a row, while even before that their "Pregnant Man" advertisement made advertising history. In the last year they have moved on to new heights. They are pioneering the idea of "globalization", the notion that one company can supply every service needed for any international institution of whatever size. They have invaded Madison Avenue, buying Ted Bates, the agency that invented TV advertising, they tried to buy Hill Samuel, the merchant bankers, even the Midland Bank - and only narrowly failed. While people talk of the Saatchis having over-reached themselves, they plan to expand still further - to be bigger, in five years, than ICI.

"synopsis

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Charles Saatchi

British businessman (born 1943)

Charles Saatchi (SAH-chee; Arabic: تشارلز ساعتجي, romanized: Tšārliz Sā‘atjī; born 9 June 1943) is an Iraqi-British businessman and the co-founder, with his brother Maurice, of advertising agency Saatchi & Saatchi. The brothers led the business – the world's largest advertising agency in the 1980s – until they were forced out in 1995. In the same year, the brothers formed a new agency called M&C Saatchi.

Saatchi is also known for his art collection and for owning Saatchi Gallery, and in particular for his sponsorship of the Young British Artists (YBAs), including Damien Hirst and Tracey Emin. In 2013, he received a police caution for assaulting his wife, Nigella Lawson.

Early life

Charles Saatchi is Jewish, born in Baghdad, Iraq, the second of four sons, to the wealthy family of Nathan Saatchi and Daisy Ezer.^[2] The name "Saatchi" ساعتچی (sā'ātchi), which means "watchmaker" in Persian, originates from a Turkish name from Iran. This name has a long history in Iran and its bearers are mo

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The story of Saatchi & Saatchi

Four decades ago two brothers born in Baghdad and brought up in England established an advertising name that has become synonymous with the business. Maurice and Charles were in pre-school when the Saatchi family fled the Iraqi capital after a wave of religious persecution gripped the city.

The family arrived in England in 1947. The brothers went on their own separate career paths, advertising for Charles and publishing for Maurice. But in 1970 the two came together to set up Saatchi & Saatchi where they created some of Britain’s most iconic and influential campaigns. Today, the agency they built is in its 40th year. Although their journey was not without its share of violent twists like a shareholder rebellion that forced the brothers to leave and set up M&C Saatchi, to this day the Saatchi name remains a royal force in the world of advertising.

1970:Launch of Saatchi & Saatchi with John Hegarty (who leaves in 1973 to co-found TBWA) and Tim Bell

1977:Martin Sorrellappointed as group finance director

1978:The UK’s Conservative party account